The people reading this are thermal engineers, data center operators, infrastructure investors, and the teams specifying and buying cooling equipment. They subscribed for the reporting. Sponsoring alongside that content puts your message in front of the right audience, in a context they already trust. We keep the sponsor count low and the standards high, because that is what makes it worth something for everyone.
A good sponsorship earns its place. It brings something genuinely relevant to an audience that can act on it. We treat every partnership as a collaboration: you bring the substance, we present it in a way that respects the reader's time and intelligence.
Clear labeling. Tight copy. No ambiguity about what is editorial and what is paid. That clarity is what keeps the audience, and the sponsorship, valuable.
Four options. Each edition carries a maximum of one primary sponsor and one Cooling Byte. No stacking beyond that. No sidebar ads. No pop-ups.
We are opening a small number of long-term Founding Sponsor positions for companies that want a sustained, recurring presence with our audience. Four spots. That is all we will offer at this tier. When they fill, the tier closes permanently.
Founding Sponsors lock in a preferred rate for 12 consecutive weeks of Primary Sponsor placement. You get a "Founding Sponsor" badge on every placement, priority access to Dedicated Send slots, and a quarterly audience insight briefing with engagement data and reader breakdown by job title and company type.
This is the deepest relationship we offer, and the pricing reflects the commitment on both sides.
Best for: cooling vendors, CDU manufacturers, integrators, and service providers who want sustained visibility with the people who spec, buy, and build cooling infrastructure
A one-line sponsored mention inside the Cooling Bytes roundup. Your company name, a short message, one link. It sits alongside the news bites readers already scan every week. Feels native. Stays out of the way. Still gets clicked.
Best for: product launches, event promos, open roles, or staying visible on a weekly basis without a heavy commitment
The main sponsorship block. Placed between editorial sections in the newsletter with a headline, body copy, your logo, and a CTA link. This is the spot most readers engage with because it has enough room to actually say something worth clicking on.
Best for: driving demo requests, datasheet downloads, webinar signups, or putting your company in front of the people who spec, buy, and build cooling infrastructure
A standalone email to our full subscriber list, written collaboratively between your team and ours. We bring the editorial voice and audience knowledge. You bring the substance. The result reads like something worth opening, not something worth archiving.
Best for: major product launches, funding announcements, case study distribution, event pushes, or running a targeted campaign against the cooling infrastructure buyer
Your copy should feel like it belongs in the newsletter. Our readers are engineers and operators. They can tell when something was written by someone who understands their world and when it was pulled from a pitch deck. We want the former.
Every sponsorship is labeled "Sponsored by [Company Name]" in its own visual section, clearly separated from the editorial around it. Sponsor copy stays in sponsor sections. Editorial stays in editorial sections. We don't use softening language like "presented by" or "in partnership with" that blurs the line.
Sponsoring this newsletter does not buy editorial influence. If we cover your company, it is because the story earned coverage. If we write something critical about your market segment, the sponsorship runs anyway. These two things operate in separate rooms, and that separation is what makes both worth having.
Specifically, we will never:
Rates, subscriber count, engagement stats, and audience breakdown are all in our media kit. We offer single-edition bookings and multi-week packages at a discount.
A Cooling Byte and a Primary Sponsor can run in the same edition since they sit in different sections and serve different purposes. Dedicated Sends go out separately from the regular newsletter and are capped at one per month so we do not burn the list.
Not every inquiry is the right fit. We will always tell you honestly if it isn't.
Email sponsor@thecoolingreport.com with your company name, what you would like to promote, and your preferred timing. We will get back to you within two business days.