We accept a limited number of sponsors per month. We are picky about who we work with, and we have rules about how their message shows up. These guidelines exist to protect the reading experience. They also exist because good sponsorships, done right, actually perform better for the sponsor.
The people who read this newsletter are thermal engineers, data center operators, infrastructure investors, and cooling vendors. They showed up because the content is useful and they trust it. We intend to keep it that way.
That means we treat every sponsorship as a collaboration. You bring something genuinely relevant. We present it in a way that respects the reader's time and intelligence. Clear labeling. Tight copy. No games about what is editorial and what is paid.
Four options. Each edition carries a maximum of one primary sponsor and one Cooling Byte. No stacking beyond that. No sidebar ads. No pop-ups.
We are opening a small number of long-term Founding Sponsor positions for companies that want a sustained, recurring presence with our audience. Four spots. That is all we will offer at this tier. When they fill, the tier closes permanently.
Founding Sponsors lock in a preferred rate for 12 consecutive weeks of Primary Sponsor placement. You get a "Founding Sponsor" badge on every placement, priority access to Dedicated Send slots, and a quarterly audience insight briefing with engagement data and reader breakdown by job title and company type.
This is the deepest relationship we offer, and the pricing reflects the commitment on both sides.
Best for: cooling vendors, CDU manufacturers, integrators, and service providers who want sustained visibility with the people who spec, buy, and build cooling infrastructure
A one-line sponsored mention inside the Cooling Bytes roundup. Your company name, a short message, one link. It sits alongside the news bites readers already scan every week. Feels native. Stays out of the way. Still gets clicked.
Best for: product launches, event promos, open roles, or staying visible on a weekly basis without a heavy commitment
The main sponsorship block. Placed between editorial sections in the newsletter with a headline, body copy, your logo, and a CTA link. This is the spot most readers engage with because it has enough room to actually say something worth clicking on.
Best for: driving demo requests, datasheet downloads, webinar signups, or putting your company in front of the people who spec, buy, and build cooling infrastructure
A standalone email to our full subscriber list, written collaboratively between your team and ours. We bring the editorial voice and audience knowledge. You bring the substance. The result reads like something worth opening, not something worth archiving.
Best for: major product launches, funding announcements, case study distribution, event pushes, or running a targeted campaign against the cooling infrastructure buyer
Your copy should feel like it belongs in the newsletter. Our readers are engineers and operators. They can tell when something was written by someone who understands their world and when it was pulled from a pitch deck. We want the former.
Every sponsorship gets labeled "Sponsored by [Company Name]" in its own visual section, clearly separated from the editorial around it. Non-negotiable. We will not run advertorials dressed up as editorial. We will not slip sponsor links into editorial paragraphs. We will not use language like "presented by" or "in partnership with" that makes things ambiguous.
Sponsoring this newsletter does not buy editorial influence. Full stop. If we cover your company, it is because the story earned coverage. If we write something critical about your market segment, the sponsorship runs anyway. These two things operate in separate rooms.
Specifically, we will never:
We share current rates, subscriber count, open rates, and audience breakdown during the inquiry process. We offer single-edition bookings and multi-week packages at a discount.
A Cooling Byte and a Primary Sponsor can run in the same edition since they sit in different sections and serve different purposes. Dedicated Sends go out separately from the regular newsletter and are capped at one per month so we do not burn the list.
We reserve the right to decline any sponsorship for any reason.
Email sponsor@thecoolingreport.com with your company name, what you would like to promote, and your preferred timing. We will get back to you within two business days.